Public Health Obesity-Related TV Advertising
نویسندگان
چکیده
منابع مشابه
Public Reactions to Obesity-Related Health Campaigns
Main outcome measures: Participants provided evaluations of each of the campaigns regarding the extent to which campaigns were rated to be stigmatizing of obese people, motivating for improving lifestyle behaviors, and promoting of self-efficacy for healthy behavior change. Participants additionally evaluated the appropriateness of the visual content depicted in each campaign. Analysis was comp...
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Marlene Schwartz, PhD, is a senior research scientist in Psychology and the School of Public Health as well as Director of the Rudd Center for Food Policy & Obesity at Yale University. Dr. Schwartz received her PhD in Clinical Psychology from Yale, where she studied under renowned obesity expert Kelly Brownell. Prior to her current academic appointments, she served as the Co-Director of the Yal...
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ژورنال
عنوان ژورنال: American Journal of Preventive Medicine
سال: 2007
ISSN: 0749-3797
DOI: 10.1016/j.amepre.2007.07.003